
David White was appointed Chief Executive in July 1999, having joined the organisation as Sales & Marketing Director in December 1995. The Children’s Mutual is the first and only company in the UK dedicated to children’s savings, building on the success of its Baby Bond®. The organisation has used this expertise to help develop the Child Trust Fund and is a leading provider of CTF and other products to help families give their youngsters a financial springboard into adulthood.
Under his stewardship, the customer has been put at the heart of everything the organisation does. As a result it won the accolade of Company of the Year in the Financial Adviser LIA Service Awards in two successive years and has retained its 5-star service status in 2004. It also won the title of Kent Company of the Year 2002 and in the 2003 awards, David White was named Kent Business Person of the Year. David is a Trustee of pfeg, the Personal Finance Education Group, a respected charity which exists to help teachers prepare Personal Finance lessons.
He is a member of the ABI’s Pensions & Savings Committee. David is also a member of the advisory group set up as part of FSA Chief Executive, John Tiner’s key project - Towards Financial Capability. He is the only provider representative on the “Families Working Group”, a project he firmly believes will build on the launch of the Child Trust Fund and encourage parents to consider the financial needs of their children.
Having started his financial services career in 1976 in the pensions division of Scottish Life, prior to joining the organisation (then Tunbridge Wells Equitable), David was Product Group Director (Pensions) at Prudential where he was responsible for the marketing of Prudential's wide range of Pensions products.







