Total duration: 6 hours (full day)
15th November | 9.30 -12.30 , resuming 13.30 -16.30
Digital media channels and distribution methods are fast becoming critical for most regulated firms, especially those dealing in consumer markets. With their rapid and potentially indiscriminate dissemination, digital media are very different from traditional marketing media and the FCA Rules are “media neutral” so this requires careful consideration to ensure that their use is compliant.
At the same time, digital media, digital marketing, outsourced digital marketing and the increasing awareness of privacy issues mean that marketing activity now creates additional risks around privacy/data protection, while digital distribution opens up new cyber security risks and coding and development risk easily missed errors that could have systematic consequences for firms.
This course starts with a detailed reassessment of them meaning of key terms such as “financial promotion” and “communication” and an exploration of how the FCA views the marketing process through the Guidance in PERG. Then it explores the types and nature of social media and digital distribution and the implications when the FCA’s rules are applied to them.
The course then tackles the impact this has on governance of distribution, the PROD Handbook and the SMCR. Finally, the course broadens out to examine the broader risks adopting digital distribution entails which marketing digitally could create, and helpful hints on how to mitigate such risks.