kick start

KickStart Money is a 3 year initiative to provide financial education to 20,000 primary school children.  We are targeting this group as this is the age at which children are forming lifelong attitudes about a range of matters, including money.  The programme also engages with the parents of the children to help re-enforce at home the lessons learnt in the classroom.

Carol Knight, Chief Operations Officer, leads on this work at TISA

20 financial services firms are sponsoring the programme, plus TISA and The Giving Department who provide management support.  The project also had the benefit of a grant from the Money Advice Service “What Works” initiative which was used to fund evaluation of the programme during its first year of operation.

The programme is delivered by MyBnk, an organisation that specialises in financial education and support for young people and who bring extensive experience of working with schools throughout the UK.

The programme is now in its third year of delivery and aims to have reached just under 7,000 children across 22 schools.  The programme also benefited from a review after the first year to ensure that it was having the optimal impact on children and new electronic learning aids developed and launched in 2019.

Funding partners

  • Alliance Trust Savings
  • Aviva
  • AXA Investment Managers
  • BlackRock IM (UK) Limited
  • BMO
  • Columbia Threadneedle
  • CQS
  • Janus Henderson
  • Jupiter
  • Lazard Asset Management
  • Legal & General
  • Legg Mason
  • M&G Investments
  • Neuberger Berman
  • Newton Investment Management
  • Prudential
  • Quilter
  • Redington
  • Schroders
  • Standard Life Aberdeen
  • The Giving Department
  • MyBank

We are delighted to announce that KickStart Money, supported by TISA & MyBnk, won the Good Money Award at The Better Society 2020 Awards. The award gives recognition to “the fantastic collaboration taking place across the sectors to address a clear problem”.

These awards are designed to recognise companies who are helping create a better, more equal, ethical and sustainable world for all.

Additional Information

See the KickStart Money website here

For reference, please see the manifesto here

View a press release highlighting the KickStart Money year 2 evaluation here

Read KickStart Money’s letter to the Prime Minister here

Children’s Financial Education Policy Council

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Return to Children’s Financial Education Groups & Resources

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If you are a TISA member, and would like to get involved with the Children’s Financial Education work, please get in touch

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