Evidence from a consumer survey | 3rd November 2022
Today, TISA and Oxera announce the launch of their joint research on Stocks and Shares ISAs (S&S ISAs) funded by Abrdn, Coutts and Nationwide Building Society. The research was commissioned to understand people’s motivations for buying S&S ISAs, what the barriers to investing in them might be, and the implications of this for policy and regulation. READ THE FULL RELEASE HERE >
TISA will be using the research findings to develop communication prototypes aimed at improving engagement and sensible investing within S&S ISAs. We welcome interested firms and stakeholders to join this project.
Today, TISA and Oxera announce the launch of their joint research on Stocks and Shares ISAs (S&S ISAs) funded by Abrdn, Coutts and Nationwide Building Society. The research was commissioned to understand people’s motivations for buying S&S ISAs, what the barriers to investing in them might be, and the implications of this for policy and regulation. READ THE FULL RELEASE HERE >
Prakash Chandramohan, Strategic Director at TISA said: “..To the industry S&S ISAs are seen as a relatively simple product, but people actually perceive them to be a complex product, that is not for them and too risky. We need a concerted effort by industry, government and the regulator to create a retail investment industry that works much better for UK society, helping improve outcomes for all cohorts of society that would benefit from investing.”
The research confirmed findings from the FCA in 2020 that many consumers are saving thousands in cash when it could be invested. According to HMRC, over 60% of the money in Junior ISAs is held in cash, despite the decades-long savings horizon. The inflation crunch means hard won savings are losing purchasing power at an increased rate. READ THE FULL RELEASE HERE>
“In the current environment we know many will be struggling to save anything. And for those who can save – even a small amount – they really need to consider where they are putting their long-term savings to ensure they can get the best rate of return possible, particularly relevant in these uncertain times with high inflation.
“As an industry we need to work together to help simplify language for consumers and find a way to get them to understand the real risks of inflation to staying in cash.” Alastair Black, Head of Industry Chang, Abrdn
“The cost-of-living crisis means many will find it difficult to save each month. But for those who have the opportunity to invest, it’s important the industry and regulator make it easier to access help, information and personalised guidance and advice. This is key to increasing engagement with S&S ISAs, giving consumers the best chance of benefitting from investing in the current economic climate.” Steven Tait, Head of Investments, Nationwide
